The doctorblading process is one of the most important sub-processes in gravure printing. Gravure printing is characterized by its comparatively high printing speeds and reproducibility. The doctor blade strips the fluid from the printing forme, fills the engraving of the printing forme and frees the non-printing areas of the printing forme cylinder from printing fluid. To do this, a doctor blade is pressed against the printing forme cylinder at a doctor blade angle θ. The doctor blade geometry and the coating of the doctor blade can vary. Further, printing forme cylinders have different engraving parameters that may affect the doctorblading process and the flow at the doctor blade. Disturbances occur in the doctorblading process that depend on influencing variables such as doctor blade contact pressure, doctor blade speed, the capillary number of the process and the fluid used. Shearing of the fluid has different effects on the doctorblading process for Newtonian and non-Newtonian fluids, since the viscosity of the respective fluids changes differently. The doctor blade contact force results in an effective doctor blade angle θef f that is smaller than the set doctor blade angle. Due to mechanical abrasion, abrasion particles are generated and introduced into the doctoring process, possibly affecting the doctoring process and the printing result. This paper deals with the conceptual design of a doctor blade measurement stand that allows different experimental setups as well as observa- tion of the doctor blade process with a high-speed camera. A transparent hollow cylinder and an optical prism allow observation of the doctor blade from inside the cylinder. A μPTV method thus becomes possible to elucidate the flow field at the doctor blade.