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This contribution focuses on understanding of paper wet-strength properties, by taking a closer look at the spatial distribution of wet-strengthening polymers inside the cellulosic fiber network deposited under different treatment conditions using confocal laser scanning microscopy as in situ imaging tool. We compare the behavior of paper samples treated with a photochemically cross-linkable copolymer using an impregnation process employing three different solvents, namely water, 2-propanol (IPA) and 1-butanol (BuOH), respectively. As these solvents swell paper fibers to quite different extents, the deposition of the polymer, on, in or in-between the cellulosic fibers varies quite strongly, as is shown by in-depth analysis using confocal laser scanning microscopy. The difference in accessibility of distinct surface sites exclusively on or also in and between the fibers controls the macroscopic tensile strength under both dry and wet conditions.