Online radicalisation is often linked to discourses on social media. In this context, the question arises how populist online discourses radicalise in social media platforms. With a quantitative content analysis of supporters of the German party "Alternative für Deutschland (AfD)" and their contributions on Facebook between March 2014 and May 2017, this preliminary analysis illustrates how the discourse shifts from a dominantly neutral debate to insult-driven and discriminatory contributions. It provides insights into the dynamic of political social media discourses and shows a tendency of correlating language style and topics that can be further studied in Social Media Analytics.

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