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The Role of Privacy in Digitalization – Analyzing Perspectives of German Farmers

Linsner, Sebastian ; Kuntke, Franz ; Steinbrink, Enno ; Franken, Jonas ; Reuter, Christian (2022)
The Role of Privacy in Digitalization – Analyzing Perspectives of German Farmers.
In: Proceedings on Privacy Enhancing Technologies, 2021, 2021 (3)
doi: 10.26083/tuprints-00022162
Article, Secondary publication, Publisher's Version

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Item Type: Article
Type of entry: Secondary publication
Title: The Role of Privacy in Digitalization – Analyzing Perspectives of German Farmers
Language: English
Date: 2022
Place of Publication: Darmstadt
Year of primary publication: 2021
Publisher: Sciendo
Journal or Publication Title: Proceedings on Privacy Enhancing Technologies
Volume of the journal: 2021
Issue Number: 3
Book Title: Proceedings on Privacy Enhancing Technologies
Collation: 17 Seiten
DOI: 10.26083/tuprints-00022162
Corresponding Links:
Origin: Secondary publication service

Technological progress can disrupt domains and change the way we work and collaborate. This paper presents a qualitative study with 52 German farmers that investigates the impact of the ongoing digitalization process in agriculture and discusses the implications for privacy research. As in other domains, the introduction of digital tools and services leads to the data itself becoming a resource. Sharing this data with products along the supply chain is favored by retailers and consumers, who benefit from traceability through transparency. However, transparency can pose a privacy risk. Having insight into the business data of others along the supply chain provides an advantage in terms of market position. This is particularly true in agriculture, where there is already a significant imbalance of power between actors. A multitude of small and medium-sized farming businesses are opposed by large upstream and downstream players that drive technological innovation. Further weakening the market position of farmers could lead to severe consequences for the entire sector. We found that on the one hand, privacy behaviors are affected by adoption of digitalization, and on the other hand, privacy itself influences adoption of digital tools. Our study sheds light on the emerging challenges for farmers and the role of privacy in the process of digitalization in agriculture.

Uncontrolled Keywords: digitalization, privacy, agriculture
Status: Publisher's Version
URN: urn:nbn:de:tuda-tuprints-221622
Additional Information:

Zugleich Konferenz: The 21st Privacy Enhancing Technologies Symposium, July 12–16, 2021, On the Internet

Classification DDC: 000 Generalities, computers, information > 004 Computer science
600 Technology, medicine, applied sciences > 630 Agriculture, veterinary medicine
Divisions: 20 Department of Computer Science > Science and Technology for Peace and Security (PEASEC)
DFG-Graduiertenkollegs > Research Training Group 2050 Privacy and Trust for Mobile Users
Forschungsfelder > Information and Intelligence > Cybersecurity & Privacy
Date Deposited: 05 Sep 2022 13:13
Last Modified: 17 Apr 2023 08:15
URI: https://tuprints.ulb.tu-darmstadt.de/id/eprint/22162
PPN: 506900398
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