Open-ended questions in Web Surveys - Using visual and adaptive questionnaire design to improve narrative responses.
Technische Universität, Darmstadt
[Ph.D. Thesis], (2014)
Emde, Matthias (2014). Open-ended questions in Web surveys. Using visual and adaptive questionnaire design to improve narrative responses..pdf - Accepted Version
Available under Creative Commons Attribution Non-commercial Share Alike, 2.5.
Download (2MB) | Preview
|Item Type:||Ph.D. Thesis|
|Title:||Open-ended questions in Web Surveys - Using visual and adaptive questionnaire design to improve narrative responses|
One of the most significant decisions when designing survey questions is whether the questions will be posed as closed-ended or open-ended. Closed-ended questions require respondents to choose from a set of provided response-options, while open-ended questions are answered by respondents in their own words. Open-ended questions offer the benefit of not constraining responses and allowing respondents to freely answer and elaborate upon their responses. Narrative open-ended questions are especially useful when there are no suitable answer categories available for a closed-ended question format, or if providing response options might bias the respondents. Open-ended questions are also powerful tools for collecting more detailed and specific responses from large samples of respondents. However, open-ended questions are burdensome to answer and suffer from higher rates of item-nonresponse. This thesis aims to improve narrative open-ended questions in Web surveys by using visual and adaptive questionnaire design. Previous research on open-ended questions demonstrated that respondents react to the size and design of the answer box offered with an open-ended question in Web surveys. Larger answer boxes seem to pose an additional burden as compared to smaller answer boxes. At the same time larger answer boxes work as a stimulus that increases the length of the response provided by those respondents who actually answer the question. By varying the visual design of answer-boxes this thesis seeks ways to improve narrative open-ended questions.
|Place of Publication:||Darmstadt|
|Uncontrolled Keywords:||Web surveys, narrative open-ended question, adaptive design, visual design, answer-box, counter, dynamic, satisficing|
|Classification DDC:||300 Sozialwissenschaften > 300 Sozialwissenschaften, Soziologie|
|Divisions:||02 Department History and Social Science
02 Department History and Social Science > Institut für Soziologie
|Date Deposited:||01 Dec 2014 12:14|
|Last Modified:||01 Dec 2014 12:18|
|Referees:||Fuchs, Prof. Dr. Marek and Bošnjak , Prof. Dr. Michael|
|Refereed:||14 October 2014|