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Click me if you can! - How do users decide whether to follow a call to action in an online message?

Pfeiffer, Thomas ; Theuerling, Heike ; Kauer, Michaela (2013)
Click me if you can! - How do users decide whether to follow a call to action in an online message?
In: Human Aspects of Information Security, Privacy, and Trust, 2013
Book Section, Secondary publication, Publisher's Version

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Item Type: Book Section
Type of entry: Secondary publication
Title: Click me if you can! - How do users decide whether to follow a call to action in an online message?
Language: English
Date: 22 August 2013
Place of Publication: Darmstadt
Year of primary publication: 2013
Book Title: Human Aspects of Information Security, Privacy, and Trust
Series: Lecture Notes in Computer Science
Series Volume: 8030
Corresponding Links:
Abstract:

Being able to predict how internet users react when confronted with a potentially dangerous call for action in an online message (such as an e-mail) is important for severalreasons. On the one hand, users have to be protected from fraudulent e-mails such as phishing. On the other hand, over-cautious users would be difficult to communicate with on the internet, so senders of legitimate messages have to know how to convince recipients of the authenticity of their messages. Extensive research already exists from both of these perspectives, but each study only explores certain aspects of the complex system of factors influencing users’ reactions. In this paper the results of our efforts to integrate the various existing findings into one comprehensive model are presented, along with the results of a preliminary qualitative evaluation of some of the model’s predictions using quantitative as well as qualitative measures and eye-tracking.

Uncontrolled Keywords: decision model, e-mail, phishing, social engineering, e-commerce, trust, risk
Status: Publisher's Version
URN: urn:nbn:de:tuda-tuprints-35839
Additional Information:

Human Aspects of Information Security, Privacy, and Trust, Las Vegas, NV, 27 - 26 Jul 2013

Classification DDC: 000 Generalities, computers, information > 004 Computer science
100 Philosophy and psychology > 150 Psychology
300 Social sciences > 330 Economics
Divisions: 16 Department of Mechanical Engineering > Ergonomics (IAD)
03 Department of Human Sciences > Institute for Psychology
Date Deposited: 22 Aug 2013 09:56
Last Modified: 08 Aug 2024 11:09
URI: https://tuprints.ulb.tu-darmstadt.de/id/eprint/3583
PPN: 386305633
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