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Exploring interdependent privacy – Empirical insights into users' protection of others' privacy on online platforms

Franz, Anjuli ; Benlian, Alexander (2025)
Exploring interdependent privacy – Empirical insights into users' protection of others' privacy on online platforms.
In: Electronic Markets : The International Journal on Networked Business, 2022, 32 (4)
doi: 10.26083/tuprints-00028469
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Item Type: Article
Type of entry: Secondary publication
Title: Exploring interdependent privacy – Empirical insights into users' protection of others' privacy on online platforms
Language: English
Date: 17 January 2025
Place of Publication: Darmstadt
Year of primary publication: December 2022
Place of primary publication: Berlin ; Heidelberg
Publisher: Springer
Journal or Publication Title: Electronic Markets : The International Journal on Networked Business
Volume of the journal: 32
Issue Number: 4
DOI: 10.26083/tuprints-00028469
Corresponding Links:
Origin: Secondary publication DeepGreen
Abstract:

Recent information privacy research has started to spark a debate about privacy infringements that happen not on an individual, but on a multi-party level. Here, a person's own information privacy is affected by the decisions of others – a phenomenon referred to as interdependent privacy. Building on the 3R Interdependent Privacy Protection Framework, we explore the underlying mechanisms of how and why interdependent privacy violations happen and how they can be remedied. Drawing on an online vignette experiment (N = 330), we investigate the efficacy of an interdependent privacy salience nudge and reveal that it can decrease the likelihood that users disclose others' personal information by 62%. Furthermore, we develop a novel measurement instrument and empirically validate that users' decision to disclose others' personal information to an online platform is formed via a serial mediation mechanism through users' realization of the data transfer, recognition of others' ownership, and respect for others' rights. We discuss important implications for both theory and practice.

Uncontrolled Keywords: Interdependent privacy, Peer disclosure, Online platforms, Privacy nudge, Online vignette study, Serial multiple mediation
Status: Publisher's Version
URN: urn:nbn:de:tuda-tuprints-284699
Additional Information:

JEL Classifcation: O30 · D91

Classification DDC: 000 Generalities, computers, information > 004 Computer science
300 Social sciences > 330 Economics
Divisions: 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Chair of Information Systems > Research group Information Systems & Electronic Services
Date Deposited: 17 Jan 2025 10:14
Last Modified: 17 Jan 2025 10:14
SWORD Depositor: Deep Green
URI: https://tuprints.ulb.tu-darmstadt.de/id/eprint/28469
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