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Social media have come to play a vital role not only in our everyday lives, but also in times of conflict and crisis such as natural disasters or civil wars. Recent research has highlighted, on the one hand, the use of social media as a means of recruitment by terrorists and, on the other hand, the use of Facebook, Twitter, etc. to gain the support of the population during insurgencies. This article conducts a qualitative content analysis of content on Twitter concerning the conflict in the Jammu and Kashmir region. The tweets following the death of a popular militant, Burhan Wani, cover three different themes: (1) criticism of intellectuals; (2) Burhan Wani’s impact on the conflict; and (3) tweets referring to the conflict itself. Generally, people use Twitter to make their own point of view clear to others and discredit the opposing party; at the same time, tweets reflect the antagonism between the two parties to the conflict, India and Pakistan. The sample of tweets reflects the lack of awareness among people in the region regarding the motivations of the new generation of militancy emerging in Kashmir after 1990.