Biophilia meets Immersive Interior Lighting: How light art transforms cars into an emotional spaces

The effect of light on people is a completely untapped medium for differentiating automotive brands (Lighting Identity) and bringing the user experience in cars to a new level. Light offers a strong answer, especially now in the changing market and users' evolving awareness of their needs. Manufacturers, researchers, and users have long recognized the new significance of the car as a living space and the central role of light in this context. The Fraunhofer IAO writes: "The researchers' vision is to transform the vehicle interior into a mental refueling station through digital and immersive services." Automobilwoche puts it succinctly: "An immersive user experience should inspire drivers and passengers and make the car an experience destination. Experience per mile is considered the new currency that should win and retain car buyers."