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Unlocking novel opportunities: How online ideation platforms implicitly guide employees toward better ideas by spurring their desire to innovate

Kruft, Tobias ; Kock, Alexander (2024)
Unlocking novel opportunities: How online ideation platforms implicitly guide employees toward better ideas by spurring their desire to innovate.
In: Creativity and Innovation Management, 2021, 30 (4)
doi: 10.26083/tuprints-00020983
Article, Secondary publication, Publisher's Version

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Item Type: Article
Type of entry: Secondary publication
Title: Unlocking novel opportunities: How online ideation platforms implicitly guide employees toward better ideas by spurring their desire to innovate
Language: English
Date: 13 February 2024
Place of Publication: Darmstadt
Year of primary publication: 2021
Place of primary publication: Oxford
Publisher: John Wiley & Sons
Journal or Publication Title: Creativity and Innovation Management
Volume of the journal: 30
Issue Number: 4
DOI: 10.26083/tuprints-00020983
Corresponding Links:
Origin: Secondary publication DeepGreen
Abstract:

Employees' innovative behaviour becomes increasingly important for organizational success. Companies try to improve their innovation capabilities by supporting and motivating employees to show innovative behaviour. Particularly online ideation platforms become relevant because they create new opportunities for employees to be innovative. This paper investigates how exposure to online ideation platforms' unique capabilities stimulates intrinsic motivation toward innovative behaviour and ultimately the submission of high‐quality ideas. Based on expectancy and channel expansion theories, we derive a framework with four intrinsic motivational forces that online ideation platforms can stimulate. A two‐study approach empirically tests this framework. The first study uses a multilevel regression on a dataset of 1630 employees nested in 136 departments of a leading international science and technology company. The second study analyses how 279 employees of the same company, who submitted 678 ideas on the company's online ideation platform, continue to be motivated by the platform's inherent characteristics and capabilities and submit high‐quality ideas. The results support the core argument that online ideation platforms stimulate certain desires motivating employees to engage in innovative behaviour and ultimately submit high‐quality ideas. The detailed results offer several contributions to innovation management literature and beyond.

Uncontrolled Keywords: desires, innovative behaviour, motivation, online ideation platforms
Status: Publisher's Version
URN: urn:nbn:de:tuda-tuprints-209834
Classification DDC: 300 Social sciences > 330 Economics
600 Technology, medicine, applied sciences > 650 Management
Divisions: 01 Department of Law and Economics > Betriebswirtschaftliche Fachgebiete > Fachgebiet Technologie- und Innovationsmanagement
Date Deposited: 13 Feb 2024 13:37
Last Modified: 30 Apr 2024 11:51
SWORD Depositor: Deep Green
URI: https://tuprints.ulb.tu-darmstadt.de/id/eprint/20983
PPN: 517434563
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